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Partners Project

Shay Carl Exclusive Interview : The Partners Project Ep.3

Thursday, December 30, 2010 | No Comments

Shira:            Hello everyone and welcome to the Partners Project. I am with the one and only Shay Carl.

Shay:            Hello everybody.

Shira:            We’re in director’s chairs. This is very official.

Shay:            I do, I feel like I’m James Gandolfini, and we’re going to talk about my new project.

Shira:            Inside the YouTube studio.

Shay:            The YouTube studio, yeah. Is there a weight limit on this chair? It’s really squeaky.

Shira:            Funniest Home Videos, you’re going to fall.

Shay:            Shatters.

Shira:            No, I think you’re going to be good.

Shay:            Good. I’m good.

Shira:            No hurt in this. You will not be hurt. All right. So let’s just start from the beginning.

Shay:            Okay.

Shira:            Let’s go way back when. When did it all begin, Shay?

Shay:            Here’s where it all began. I was just thinking about this the other day. There’s this line that my wife said to me, I was like 27 years old. We had just had our third kid and I was working as a granite laborer. I manufactured, installed the polished granite countertops. We had just bought a house, and I was like, “Honey, should we get a computer?” And I’ll never forget, she said, this is what she said to me, she goes, “What will we use it for?” And I’m like, “I don’t know, maybe to send e-mails or something.” I had never had a computer. I like never even taken, I had started a typing class, but because I hadn’t taken the prerequisite typing class, they kicked me out because I was so bad. So I literally had never taken any computer, any typing. The only thing I’d ever done on the computer is I had a hotmail account and I played Oregon Trail.

Shira:            Nice.

Shay:            And so I was 27 years old. I asked my wife if we should get a computer, and she says, “Well, what will we use it for?” Fast-forward four years later, we use that computer to pay the bills.

Shira:            Four years ago. Only four years ago?

Shay:            Yeah. Yeah, I mean, three and a half, I’m 30 now. So it’s been about, it’s been a solid three years that I’ve been actively doing this Internet YouTube thing.

Shira:            All right. So you buy this computer.

Shay:            Little Dell laptop computer for 500 bucks. I get it the first, the first day I get it I open it up and I’m like, “Whoa, this thing’s awesome.” I get on it. I start playing on it. It’s kind of late at night, like 11:00. My wife goes to bed. I’m sitting there, in our room we have this little chair in our room and I’m just sitting there checking. I’m like, “All right, honey, I’ll be in bed in a second.” I’m like checking things. I get on YouTube somehow, and I’m just like ski tricks, because I used to ski a lot. So I was watching all these ski videos, like Warren Miller videos, all these people skiing. Then I was like, “Oh, I love Green Day.” Green Day concert, and I just started typing in all these things I wanted to see. And literally I’m sitting there on the computer watching YouTube videos, and I look up and the sun had risen in the window and I had stayed up all night long watching YouTube videos. I was like, “Are you kidding me?” I stand up. I was like freaking out. I’m like, “Did I just stay up all night long?” And so literally like from that first night I watched YouTube videos all night long, I was hooked.

Shira:            And then when did you start though creating?

Shay:            Well, so I had a few videos of like me dancing in a unitard when I was like . . .

Shira:            What did your wife think about that?

Shay:            She thinks it’s so sexy. That’s why we have four kids. Anyways, and then I had one of me skiing. Just these little videos that I already had, I think I uploaded a video of my mom’s 50th birthday where me and my brothers were sucking helium from a balloon. Like videos I hadn’t planned to go on YouTube, so I thought oh, I’m going to make a YouTube account, and at the time my e-mail was shaycarl@hotmail.com. Do not e-mail me there because I still have that account. I’m going to get 1,000 e-mails now. And so I thought that’s what my YouTube user name had to be, is Shay Carl. So I didn’t put any thought into like what is my user name going to be or anything like that. It was like I just thought it had to be the same as my e-mail. So I started that and I started uploading a couple videos and they didn’t get any views on them.

Then I started watching, like I started noticing that people have schedules and shows. The first person I saw and subscribed to was Dax Flame, and it was crazy watching the comments. If you know about Dax Flame, he’s kind of controversial. People are like, “Is he real? Is it an act? Is he messed up in the head?” I was like, “Wow, there’s thousands of people sitting here talking about this guy.” And he had kind of like a schedule where he’d upload. And I was like this would be fun to do this.

Then I started watching Sxe Phil, Phil DeFranco. And he had like a regular show like Tuesdays, Wednesdays, and Thursdays. I’m like this dude is like an Internet show, and he’s just like a regular guy. And I was like I could do that. So I entered a contest that he was holding called how to, I think it was how to get an online show or something like that. I entered it with a concept about a he-man germ, about this antibacterial soap that when you use it, it says it kills 99.9 percent of the germs. And I was like, “What about that .01 percent? That’s the he-man germ. He’s the germ I want dead.” And I did this whole rant on it. He picked it to be one of the finalists.

So then I started getting subscribers, and then it just snowballed from there literally. It’s like I haven’t stopped since that video where it’s like making more and I started getting e-mails. People were like, “You should make more videos.” I’m like this dude from Nebraska just sent me an e-mail saying I should make more videos. I was like that’s so weird, that’s so crazy, just the connection was like almost addicting. It was like, I remember going to bed at night, I’d upload a video and then I’d go to bed at night. And then when I woke up in the morning, I was so excited to get on and read the comments to see what people were saying.

Shira:            And so, all right, let’s go back to you started doing, what kind of video content do you do?

Shay:            It’s not very highly produced. It’s literally just made . . .

Shira:            Like this production.

Shay:            Nothing like you’ve got, obviously.

Shira:            Come on.

Shay:            But it’s just, literally, it’s just me. It’s just me and my family. There’s not much editing at all. Some of the videos I do on my Shay Carl channel are more finely edited. But a majority of what I do is just vlog style material, where it’s just me talking to a camera, hanging out with my friends, hanging out with my kids, my wife, my family, and we’re just doing stuff. Just living life really and it’s just me and my flip cam. And that’s a majority of what I do. It’s a daily video vlog of my life. Then I also do comedy skit videos on my Shay Carl channel. That’s what we’re here, I was shooting earlier when you guys showed up.

Shira:            Yeah.

Shay:            But, yeah, a majority of what I do is just living my life and putting it on the Internet.

Shira:            Yeah, so let’s go back.

Shay:            We’re talking about how overweight I am.

Shira:            No.

Shay:            I forgot. Oh, we were talking about YouTube.

Shira:            You were just talking about YouTube. Oh no, we were talking about how you do . . . all right, so have you been vlogging daily for the past four years?

Shay:            No. It feels that way. It’s been almost two years. It’s been a year and eight months, where I literally have 600 plus videos that have been consecutive and I’ve missed a few days, probably three or four days in there. But I mean, yeah, it’s been every day for a year and eight months pretty much.

Shira:            How do you do that?

Shay:            It’s crazy. It really is. Like when I sit back and think about it, it takes a lot of time, but I’m just used to it now. It would be weird not to do it because it’s just part of my day. It’s like I schedule it in with everything else. I’ve got to import the footage, I got to compress it, I got to edit it, I got to export it and then upload it. It’s like my job, you know. It’s literally what I do. So like I’m in my office and the kids run in like, dad, let’s go shoot stuff because my kids like to shoot stuff. I don’t know why. It’s weird. I’m worried about them. Anyways, I’m just like, “No, daddy’s working right now. I have to edit my video.” And they’ll say, like they’ll come in and they’ll say, “Dad, is your video uploaded yet?” Because it’s like they know as soon as the video is uploaded, then we can go hang out and play and stuff. But it’s like it’s my job. It’s literally all I do is make YouTube videos.

Shira:            What’s a day in the life? Oh, that’s where we were, that’s where it got cut off.

Shira:            What types of videos do you do?

Shay:            They’re basically just daily vlogs. I do multiple things because I also film at the station where I do character acting and I do comedy skits on my Shay Carl channel. But a majority of what I do is just every day, me living my life with my family and friends and just hanging out having a good time.

Shira:            Yeah, all right. So going back you live in . . .

Shay:            Idaho, yes. We’ve moved all over the place actually. I’ve been like searching for a career, you know, my whole life. Like, I’ve always felt like I’ve got a great wife, I’ve got great kids. But it’s like, “What am I going to do with my life? What’s my career going to be?” And I owned my own granite business at one point. I started my own granite business. It was called Rock Tops, and I designed the sticker that would go on the trailer. I had a truck with magnets on it, and I’d drive around town. I’d be like, “I own this business.” Like I felt good, you know, I felt proud that I had started my own business, but I didn’t like it. And I knew I didn’t like it and I knew I wouldn’t do it forever. Then, so going back to what you were saying where I live, I’m from Idaho originally. But we’ve moved all over the place doing different jobs. I’ve been a car salesman. I’ve been a real estate agent. I sold pest control door to door. Like I said, I did granite. So I’ve done a ton of things. We lived in North Carolina, Phoenix, Dallas, and then finally I started, found YouTube and then we moved here to L.A. for a year. Then when we had our fourth kid, we moved back to Idaho, and now I commute here back and forth probably like two or three times a month.

Shira:            Weren’t you in radio though as well?

Shay:            Oh, yeah, yeah, yeah. I was a radio DJ for a year at a radio station in Idaho. And that’s actually kind of the roots of how I got started doing like entertainment stuff is when I was at the granite shop working, we would listen to this radio station and they always have this trivia called “The Answer’s Never Dirty” where the morning disc jockeys would ask a question that sounded like the answer could be dirty but it wasn’t. It would be something like 30 percent of women like this in bed. And it would be like silk sheets would be the answer, you know. But like for some reason we called in one day and we said, because the first answer you never knew, so it had to be a total guess. So we said croquet, the game of croquet as the answer. I can’t even remember what the question was. Then we kept calling and saying it was croquet every single day, and the radio DJ is like, “Who is this?” I’m like, “Oh, my name is Shay.” And they’re like, “It’s Croquet Shay.” And so they would call me Croquet Shay because we would literally call in every day with some little twist on the question. Like they would say, “How many people do this in their spare time?” And we’d say, “Read Croquet Weekly.” We’d just always twist it. So finally the radio DJ said if you will stop calling in and doing this, I’ll give you your own segment on Wednesdays.

Shira:            Cool.

Shay:            Yeah. And it was called “Doghouse Wednesday,” where people would call in when they were in trouble with their wife or husband. And I was a judge so there’s three people that would tell their stories, and then I would judge who was in the biggest doghouse and then they would win this trip somewhere to a hotel and everything. I would just like critique what they did. I would yell at them like, “What were you thinking?” So I was like one of the judges. So I had my own little three minute segment on Wednesdays. So I got to know the program director at the radio station pretty well. You know, we had each other’s phone number. Then they were hiring for a weekend DJ, and I called him up. I said, “Hey, Brad, I want to do that. I want to be the DJ on the weekends.” And he goes, “Okay.” He goes, “You’ve been on the radio for like six months now anyways,” because I never went into the station. I was just always calling in on the phone. So he gave me a job and I did weekends. Then I got my own show. I was on Monday through Friday from six to midnight on Z103, Idaho’s number one hit music channel.

Shira:            Oh, you have the voice.

Shay:            Yeah. So I loved that job actually because it was just fun, you know, thinking on your feet, you get to hear cool music, and then taking phone calls. Then I actually started doing live shows on Blog TV from the radio station as I was broadcasting on air, I was live on the Internet, you know, talking to people that were watching me on the Internet as I was a radio DJ. So I’d be like, “Hey guys, what do you guys want to hear next?” Because it was like a separate audience almost.

Shira:            Yeah.

Shay:            Like these people from the Internet were watching me be a radio DJ for this local radio station, and then I was on the microphone doing that. So that’s kind of like where it all started. Then I started doing YouTube videos, and it just kind of expanded from there.

Shira:            When did you start doing YouTube full time?

Shay:            I would say, I mean really when I started the daily vlogs was March 5th, I had turned 29 years old. I said, “This is the last year of my 20s. I’m like I want to do something cool for the last year of my 20s. I’m not going to be 20 anymore. I’m going to be freaking 30.” I was like, you know, a little like pre-midlife crisis. I was like, “I’m going to be 30 years old.” So I thought I’m going to make a YouTube video every single day for the last year of my 30s. And I asked some of my other YouTube friends, because at the time nobody was really doing that, and everybody was doing like two or three a week. I was like, “Well, you think I should try to upload a video every day?” And people were like, “I don’t know, that sounds crazy.” So I said, “I’m going to do it.”

So March 5th of 2009, I think it was, I started uploading a video every day. And that’s like because you get paid to upload videos, the more videos you upload, the more you get paid. So, after I started doing the monthly, you know, every day, the pay definitely got better. I was like, “We could live off this and I don’t have to do granite anymore.” So slowly the granite business went out as the YouTube business came in. And then the very last granite job I ever did was for my little brother. He bought a house and I did his granite in his kitchen. I said, “Okay, this is the last manual labor job I’m doing ever again. I’m done with it. I’m going to work smarter not harder.” And so that’s how it all began.

Shira:            What do your parents think?

Shay:            They hate me.

Shira:            No. There, there. This is becoming Shay therapy. I told you I’d make you cry.

Shay:            She’s the Barbara Walters of YouTube. They’re proud of me, especially since I started buying them stuff. No, my mom loves it. My mom’s my biggest fan and sometimes I’m like, “Mom, stop,” because she’ll get on the comments and she will just fight with people.

Shira:            Oh, no.

Shay:            She’s like calling people names and stuff. I’m like, “Mom, don’t let them drag you in. They’re just Internet trolls.” She’s like, “Well, they shouldn’t be saying that about you,” and she’ll get on. I’m just like, “Mom, just ignore it.” But, yeah, I’d say my mom’s my biggest fan. Like I’ve met a lot of YouTubers, but she watches every video. She sees everything that goes on, and yeah, they like it. They like it. They’re excited about it.

Shira:            How do you deal with negative comments?

Shay:            I cut myself. That’s not appropriate.

Shira:            That’s horrible.

Shay:            It just depends on the day. Like 95 percent of the time I could care less. It doesn’t bug me. I was going to say bother and bug and it came out bog. It doesn’t bog me very much. I don’t want to be bogged by it, so I don’t let it bog me. But I just, I feel, like I had actually just vlogged about this recently where, you know, the principle of you don’t, everything your mom or your grandma taught you, don’t judge a book by it’s cover and don’t judge somebody until you walk a mile in their shoes. Because of YouTube and having lived with people criticizing everything you do for the last three years, I feel like I am so more hyper sensitive of like I’m not going to judge anything anybody ever says or ever does, because it’s happened to me so much. I hate it. I don’t like it when it happens to my friends. People say things about my family. I’m like, “I don’t want to be that guy.” You know what I’m saying? So I don’t want to say like, “I’m a better person because people are jerks.” But it’s made me aware of like I don’t want to be a douche bag like this guy and say things that I have no idea what I’m talking about. So like I said it doesn’t bog me.

Shira:            We’ll take it as that. What about your family, bringing your family into this whole YouTube world?

Shay:            Right.

Shira:            I mean most YouTubers don’t do that.

Shay:            Right.

Shira:            Obviously because they’re maybe a bit younger, they’re not married, they don’t have kids. That’s a big thing to bring your whole family into it.

Shay:            It is. Yeah, absolutely. That’s a good question, because it’s something that I do think about as a father and as a husband. It is something that I have to take into consideration because it is, it’s my family. It’s not a set. This isn’t a crew. These are my children that I bore from my loins. Like I care about these little people, you know. The thing that I say, because I get, I mean there are the bad comments but I get an overwhelming amount of e-mails, arrow replies on Twitter, comments, direct messages of people saying thank you so much for letting us into your life and letting me see what a family can be like. There can actually be a happy family. People can like each other and not want to kill their brothers and sisters. So a lot of times I feel like what we do is bring a lot of happiness, a lot of hope, and I feel like it does way more good than it does negative towards my family. And my kids are aware of it. They’re very aware of it. They know that they’re on YouTube. And there’s certain things that me and my wife talk to them about that they need to know. Like if somebody sees you and they know you, don’t talk to them. We go through that whole . . .

Shira:            Wow, really?

Shay:            . . . stranger danger thing, because they do. We go to the mall or we go places and they’re like Sontard, Princesstard and they love it, they’re excited. They’re like, and they’ll come home from school, and my daughter will be like, “Daddy, this girl at my school says she watches you on your videos and she likes you.” That’s kind of weird, you know, but I figure the good that we do and what we show people I feel outweighs it. So I’m definitely aware of keeping everything like where I feel comfortable. If something crazy happened, I’d probably definitely rein it in, but everybody’s been positive and nice about it so far.

Shira:            It’s a modern day reality show almost.

Shay:            Really, yeah, it kind of is. And I don’t know if I meant to be that way. Like I didn’t have plans for this to become a reality show. It was just me living life, and it’s kind of turned into that where, you know, people know . . . it’s almost become a show in the sense that our lives are the scripts, and whatever happens, happens and people know in the past. Like, oh, remember when this happened at the store, that’s why they’re doing this and it was just, we ‘re just living life. But there is kind of like a little set up where people who have been watching long enough know what’s happened and know people because we did this. If that makes any sense.

Shira:            What about the tard thing? I mean, isn’t it politically incorrect?

Shay:            Yeah. I probably wouldn’t, in hindsight, I probably wouldn’t have done the tard thing. It all stemmed from vlog TV. I did one contest, well, we did it twice but it was called the Insomniac Iron Man Challenge, where me and some other YouTubers, we said let’s see who can stay awake live on vlog TV the longest. There was like seven of us. It was literally we were just going to stay awake and film ourselves on camera for as long as we could stay awake. So then everybody started getting teams. Like everybody had the teams like the CTFXE, Charles Trippy’s people and then people, because I remember reading in school Shay’s Rebellion, there’s a real historical event called Shay’s Rebellion. So people were like, “We’re the Shay’s Rebellion.” And then somebody said, “I’m getting Shaytarded in here.” Then people were like, “We’re the Shaytarded Rebellionites.” It was like this, you know, it was all in the chat, so all these people are like suggesting these things in the chat. And so then by the end of, it was literally 48 hours, we stayed awake for two days. Like I went to Applebee’s on camera. I was taking showers on camera with the shower curtain right here.

Shira:            I want to see this video.

Shay:            It’s all online.

Shira:            Good deal.

Shay:            But by the end of it, we were the Shaytards, that was our team or whatever. Then I started this YouTube channel called Shaytards, and I never knew it was going to turn into this daily vlog that I did.

Shira:            You called your kids the Princesstard . . .

Shay:            Yeah, because I was like maybe I don’t want their names out there. So I was like oh, that’s Sontard, Babytard. It was just like an idea just off the top of my head. But now, yeah, people see it and they’re like tard? That’s not very nice. But it’s almost, for the people who watch our videos and who are in the community, it’s become a lovable thing. It’s like you can put tard behind anything. Like I got my hattard on. And you’re boottards are great today. It’s almost like a lovable term for some people but . . .

Shira:            Changing it up.

Shay:            Yeah, exactly.

Shira:            What are your inspirations?

Shay:            The Bible.

Shira:            Well, maybe. I mean religion is probably important to you.

Shay:            Yeah, very important. And in fact, a lot of the values and stuff that we instill into our children are based on religion. I would say everything’s my inspiration though. I mean other YouTubers, like there’s times where I don’t feel like editing videos and stuff and I’ll start watching YouTube videos. I’m like, “Oh, that’s really good.” Then it motivates me to like I want to make a good video like that. And so I’ll take extra time editing my vlog or whatever. But people, here’s a real thing that I’ve realized lately. People that inspire me are people who are willing to do what others aren’t. People who are willing to step out of their comfort zone and people who are willing to sacrifice for the good of others, that inspires me. There’s a show, and this is so random, there’s a show called, what is it? It’s like a hidden camera, oh, “What Would You Do?”

Shira:            Okay.

Shay:            The show called “What Would You Do?”, I was watching the other day online somehow I came across it and it was, they would put people in these situations where like a fight was going on outside and they’re actors. This guy was like pushing this woman around, and there’s people like in an office maybe working and they were filming these people like what would you do? Would you go out and try to help this woman? Would you not do it? And these people who are willing to get up and go out there and like help this girl was bringing tears to my eyes. I’m like so proud of that person for having the courage to stand up and actually do something when it’s a scary situation, you know. So, that inspires me, people who are willing to, you know, not live comfortably in the rat race and do the 9 to 5 and to never really actually go out and fulfill their dreams. Because that’s how I was. People I worked with when I was in the granite shop, I was always like, “What if we started this business?” I had this idea. I wanted to start a trampoline business where you could like slam. There’s like this big gym where you could slam dunk a basketball, and people were like that’s stupid. So it’s like to me, people who are willing to, like, think outside of the box and just go out of their comfort zone.

Shira:            Well, the YouTube community is a lot like that too, right?

Shay:            Exactly, yeah. Yeah, because it takes a lot of time and commitment. I don’t think some people realize, but these YouTubers who are doing this full time are spending 60 hours a week. This is more than a full-time job. It’s like a 24/7 thing. So it does, it takes a lot of commitment, especially when you’re not making money at first. You have to get out there and you have to start making a lot of videos. You have to compete with all these people who are now making money and they’re working on it 60 to 70 hours a week and they’re talented people. So it is. That dog, he wants more subscribers right now. He wants you to follow him on Twitter.

Shira:            This is the Station though.

Shay:            Yeah, this is our offices. This is Maker Studios.

Shira:            Very cool. This is where all the action happens.

Shay:            Yeah, the Station is like the YouTube channel, but bigger than that is the company is Maker Studios. We have like, I don’t know, 50 or 60 different channels that we help produce content for.

Shira:            That’s so cool.

Shay:            Yeah, it’s a crazy place to be, because there’s always things being shot. There’s meetings. People are being murdered over here. A dog’s being trained over here. It’s like 800 people live in this space.

Shira:            It’s a circus.

Shay:            Yeah, really. Always things being shot. There’s meetings. People are being murdered over here. A dog’s being trained over here. It’s like 800 people live in this space.

Shira:            It’s a circus.

Shay:            Yeah, really.

Shira:            What are some of your favorite videos?

Shay:            It’s so hard of a question, because over like my three or four channels that I have, I have a thousand videos. Literally a thousand videos I’ve uploaded to the Internet. One of the first that comes to my mind is when our fourth son was born, we have a vlog of that, that was like the whole process of me and my wife going to the hospital, her getting her into her gown and getting into the bed and just throughout the whole day going through the labor and explaining to everybody the process of the dilation and looking at the contractions on the monitor. It was, I mean we, I definitely was very cautious in the editing of that video. Like I definitely had my wife in the room at the time, like, “Okay, should I leave this in? Should I leave this in?” It kind of, I mean it shows the baby not coming out, this is getting weird. A bloody baby that has just been born is in the shot for a brief moment. And so it’s not too graphic, but it was a really, really cool moment. We almost thought about not uploading it because it was a little, that was a little personal, you know. But it was so heartwarming. I mean, I know that sounds cheesy coming from me, because it was my wife and my kid, but it was a real like, it was a real, very serious real moment. And people loved that. It’s just so great to have that, to go back to see these big moments in our lives and stuff like that.

But I love some music videos we’ve done at the Station. There’s just stuff that after you make it and you watch it, you’re like, “That’s so cool. Like I’m so glad I’m in that.”

Shira:            What advice would you give other people who want to get started?

Shay:            Marry a hot chick. That’s worked for me. I would say you just have to work really hard. You have to make a lot of content, because people that are just getting started, it’s hard. I’m not going to lie. It’s really hard to kind of break in and to get a big audience. You have to be, I was talking about this with some other YouTubers the other day, like you almost have to make either really, really good stuff that everybody, if they see it, they’re like holy crap, that’s amazing. And people will promote good stuff for free. Like if you see somebody that makes a video that’s like holy crap, how did he do that? Like Mr. Guitar Man, you know? He does something that’s like, people are like, whoa, how did he do that? And he’s just (makes swooshing sound). But if nobody finds it because it’s a big ocean, YouTube’s a big ocean, if you don’t have anybody to see it, it could go unnoticed. So, I would say the biggest thing is you have to work hard, upload a lot of videos. Like you can’t just have two videos and then Twitter Shane Dawson and say, “Hey, bro, check out my videos. Promote me,” and he has like two videos that are crap, you know.

Shira:            Yeah.

Shay:            So you have to upload a lot of good videos, and then just try to get somebody to notice you and then you’ll get a little bit of leverage. And it’s all about not quitting. I know it’s such a cliché, but it’s like you’re going to go through these peaks and valleys where it’s like oh, numbers are down. You just got to keep . . . I mean if you really sincerely want to do this, it is, it’s just about what your grandma always taught you. Work hard, don’t quit, persevere and make good stuff and don’t be not funny because that doesn’t help.

Shira:            Be yourself.

Shay:            Yeah, exactly. Do what you love, you know, because if you do what you like, then you’re going to be one of the best at it. Because if you really are enjoying yourself, then you’re going to be better at it than most people that are doing the same thing just because they’re just doing it to do it. But if you find something and you’re like this is awesome, I love doing this, you don’t care if you’re getting paid because you’re having fun doing it. And then eventually the money will come and you’ll get the subscribers and everything else.

Shira:            Have you seen things change over the past year in terms of how people take YouTube seriously or your work at all?

Shay:            Yeah, I mean that’s always an issue. I’m not worried about it because I know a lot of people are pushing for it. But I know that with time it’s not going to be able to be ignored anymore. Like, the numbers alone prove that YouTube is a very serious thing and it’s here to stay and it’s not going anywhere and it’s just going to get bigger and bigger. I’m talking exponentially, like the numbers are shooting up and the time will come. I know a lot of people are like, oh, nobody takes YouTube seriously, but they’re not going to not be able to forever. It’ll just be impossible because there’ll be too many people that know about this and love this thing for people not to take it seriously. So, I know eventually it will happen, and we’re making more and more videos and pushing it farther and farther. But they’re not going to be able to deny us forever. We’re coming for you old media.

Shira:            So . . .

Shay:            Listen Steven Spielberg, me and you in the parking lot. No, I’m just kidding.

Shira:            I felt that passion.

Shay:            You saw the passion?

Shira:            I really did.

Shay:            I am the big oak tree.

Shira:            The fire. But it’s about owning, I mean is it a battle between old and new media or . . .

Shay:            I don’t know. Like, I guess some people see it that way. I don’t ever feel that way, because I feel glad not to be in old media because I can do whatever I want. I can make a video of me picking my nose and I can put it on the Internet and 100,000 people are going to see it right now. I don’t have to send it through accounting and legal and all these people to look at it and say well, could you actually take out the bloody booger part, because I don’t know if that’s going to work for our demographic or whatever. I can do, we have the freedom, YouTube has total freedom, and with freedom you don’t have any restrictions because that’s what freedom is. The definition, if you didn’t know, there’s no restrictions.

Shira:            You learn one new thing every day.

Shay:            Yeah, every day, every day. But with old media it’s like they have so many restrictions they’re not able to flourish, and it’s not a very creative environment because they’re micromanaged into these little boxes where they have to do it a certain way. But for us, we’re just like, let’s try stuff, let’s just be fresh and free and so artistic.

Shira:            It’s like the hippie movement.

Shay:            I know, I kind of sounded like that, huh?

Shira:            You’re all running in the fields, making . . .

Shay:            I feel so artistic right now. Let’s try this. Ah, this is great. Upload this. Anyways.

Shira:            You’re quite entertaining. All right. So what does the future hold? I mean, you have this community. You have all this engagement. What’s the next step?

Shay:            Just more and more money. It’s just, I mean, I think seriously talking about Apple TV and Google TV, all that kind of stuff that’s going to, I mean that’s going to take the Internet viewing experience to the TV, which people are used to. They’re used to sitting on their couch and watching things. And so once the Google TV and the Apple TV, all these kind of become more mainstream, I think it’s going to slowly ooze into the TV scene. And who knows? I don’t know if these will become TV shows. I mean, I don’t want . . . I like it where we’re at. I don’t sit here making YouTube videos hoping I’m going to be on NBC someday. I would stay right on my Shaytard, Shaycarl channel where I’m at for the rest of time, because I don’t ever want to lose that freedom that we were just talking about. So, I feel like its just going to get bigger and I think, I mean some YouTubers do. Some YouTubers want to be on TV. They want to be in movies. I’m different. I’d rather just build this platform that I feel like a bunch of us have created together, not even the people that I work with but just YouTubers in general have built this thing, and it’s like I don’t want to go away from it. I just want to keep making it stronger and empower it, you know. I want to be like William Wallace and lead the fight into the battlefield of entertainment.

Shira:            Wow, this is getting deep. Deep. At least you didn’t break the chair yet.

Shay:            I know, dang it. Bring me the Frito Lays.

Shira:            Oh my God. Should we close it up now? I mean close it out. Well, Shay, before you break the chair . . .

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